Rubia Gouveia
Rubia Gouveia

Relational
and financial
intelligence

Because we need to nurture better relationships: with ourselves, with others, and with money.

Learn moreAbout me

Rubia Gouveia:
author, speaker, consultant
and experience creator

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BOOKS

Knowledge translated into pages and living experiences

Make Peace with Money

Make Peace with Money

Pensamento Publishing · Cultrix

Buy the book
Financial Education Series · High School

Financial Education Series · High School

In partnership with Sisttech Educação

Discover the collection

EXPERIENCES THAT TRANSFORM RELATIONSHIPS

Relational intelligence means caring for the root of emotions instead of reacting impulsively—whether with people or with money.

Rubia Gouveia facilitating a corporate workshop

For companies

Theoretical and practical experiences for healthier environments: talks, workshops, trainings, team buildings, immersive journeys, and executive mentoring.

Learn moreHire me
Rubia Gouveia in individual mentoring sessions

Individuals and families

Tailor-made processes to strengthen relationships and overall well-being.

  • • Financial mentoring
  • • Preparing for difficult conversations
Learn moreHire me

MEDIA

Media features that connect relational, emotional, and financial intelligence.

Interview on TV Globo

Interview on TV Globo

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O Globo newspaper

O Globo newspaper

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Some companies I have designed experiences for

Presence in projects with Brazilian and global companies that treat relational and financial intelligence as a sustainable growth strategy.

Bayer
Google
Suzano
Warner Bros. Discovery
Hewlett Packard Enterprise
EntrePay
Sisttech
WayCarbon
EAI
PayJoy
Get in touch

TESTIMONIALS

Stories from clients, teams, and partners about the transformations we co-created.

Depoimento palestra Rubia Gouveia
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IN THE LAST 3 YEARS

Outcomes that reflect hours devoted to human development and to healthier relationships with people and money.

+350Mentoring hoursIndividual and family sessions
+250Corporate hoursWorkshops, talks, and trainings
+1600People impactedIn-person and online, Brazil and abroad
+5%Social investmentRevenue dedicated to social projects
Rubia Gouveia

My mission is to help people and teams relate better—with themselves, with their surroundings, and with money. Caring for relationships is a form of self-care.

Learn more about me

ARTICLES

Reflections and insights on relational, emotional, and financial intelligence

NVC & Finance

Black Friday is here. And you, how are you?

“The success of Black Friday is a symbol of the triumph of consumerism as a way of life in today's society, where we consume, replace, and discard at an ever-increasing and, therefore, unsustainable pace,” Pablo Ruisoto, Professor of Psychology at the University of Navarra.

November 19, 2025

NVC & Finance

You can't take care of your finances without taking care of your relationships

Many people talk openly about their sex lives and other intimacies, or even the most scatological topics. But ask about their income… Or worse… how they spend their money… if we even remember or know at the end of the month how or where it was spent. Uncomfortable, right? In my opinion, for a few reasons: We feel guilt, shame, and even fear when the subject is money.

November 19, 2025

NVC & Finance

Financial Education is Human Sciences

Being financially successful isn't just about what you know. What you know, and how much you know, certainly greatly increase your chances of making more money and increasing your income. But it's how you behave that will determine your financial health. And it's very challenging to learn and teach about behavior, even for the “smartest” people.

November 19, 2025

NVC & Finance

We aim for authenticity and end up with the herd effect

Normal. Normalcy. Norm. What is culturally imposed on us and we reproduce, even if it makes no sense at all. We aim for authenticity and end up with the herd effect. We want respect and recognition as unique individuals, but we behave to fit into places and relationships. We repeat patterns all the time so automatically, that even what has been culturally normalized gets confused with what is natural to human beings, intrinsic. This dynamic is very costly.

November 19, 2025

NVC & Finance

Every choice, a renunciation. Is that so?

Nonviolent Communication says that we, human beings, have the same needs. Yes, everyone needs the same things (which are not 'things'). Here is the list of them, and I invite you to read it (and tell me later if it makes sense to you).

November 19, 2025

More articles

Discover more articles on relational and financial intelligence

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