About me

My name is Rubia Gouveia. Early on, I left my psychology studies to pursue a banking career I'd started at 19. I graduated in Business Administration and spent 13 years as an executive in multinational companies, leading teams of more than 50 people.

My path took a special turn when I became a leader and decided to specialize in Behavioral Competencies — the skills that shape our personal and professional development, often called soft skills.

I became a Nonviolent Communication facilitator and an enthusiast of Theory U, Positive Psychology, and Self-leadership. I also completed post-grad work in Behavioral Competencies at the Business Behaviour Institute of Chicago, the renowned CEB emotional intelligence training (Cultivating Emotional Balance), and the advanced level at Synergy Education Inc. in New York.

Fueled by a passion for human development and relationships, I combined knowledge and experience to create my own methodology for mentoring, talks, workshops, immersions, and team-building journeys — focusing on communication skills and financial wellbeing.

Through these approaches I work with companies, schools, and individuals, contributing to a world where relationships and wellbeing drive the development of our human potential.

In 2025 I launched my first book with Cultrix Publishing and a high-school financial education collection in partnership with Sisttech Educação.

Outside of work, I dedicate my time to social projects, donate part of my income to impact initiatives, and teach socio-emotional and financial education in Amazon communities.

Reading, being in nature, and deep conversations are my favorite ways to spend free time.